Swim it. Bike it. Run it. Earn it.
One-on-one coaching for runners and triathletes, plus testing, training plans, and youth programs to help you train smarter at every level.
Everything we offer
Pick what you’re looking for and jump straight to it.
One-on-one coaching from 5K to ultra, plus track and cross country. From $75/month.
Triathlon & Ironman Coaching ›
One-on-one coaching from sprint to full Ironman. From $125/month.
Fuel smarter with a registered sports dietitian.
Hands-on swim, bike, and run sessions in Tyler, TX.
Structured plans delivered straight to TrainingPeaks.
VO2 max, lactate, metabolic rate, and body composition.
A head-to-toe breakdown of how you run. $199.
Coaching, programs, and camps for grades 7–12.
Running coaching, 5K to ultra
Whether you’re chasing a 5K PR, your first marathon, or a Boston qualifier, your coach builds a plan around where you are now and where you want to go.
It’s a great fit if you:
- Need training that fits a busy schedule
- Want a more personalized plan than an app or template
- Want to stay injury-free while building mileage
- Are training for a 5K, 10K, half, marathon, ultra, track, or cross country
Pricing (Per Month)
Prepay 6 months to save 5%, or 12 months to save 10%. Click here to learn what’s included in each coaching tier.
| Coach | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Associate Coach | $75 | $99 | $149 | — |
| Senior Coach | — | $125 | $175 | $275 |
| Head Coach (William) | — | $149 | $199 | $299 |
Your coach reviews your training and gives you analysis and feedback on a weekly or daily basis, depending on your plan.
Triathlon Coaches: William Ritter, Kevin Green, DJ Ivie, Brett Klesitz, Devin Johnson, Ryan Tully, Fernanda Rodriguez Buendia
Triathlon coaching, sprint to full Ironman
Individual triathlon coaching is the signature of Fly Tri Racing. Your coach builds your swim, bike, and run training around your goals, your schedule, and your life, then adjusts it as you go.
It’s a great fit if you:
- Need a flexible training schedule around work and family
- Have a big race or time goal on the calendar
- Want to reduce injury risk, especially training for long course
- Are ready to move from finishing to competing
Pricing (Per Month)
Prepay 6 months to save 5%, or 12 months to save 10%. Click here to learn what’s included in each coaching tier.
| Coach | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Associate Coach | $125 | $199 | $299 | — |
| Head Coach (William) | — | $249 | $359 | $499 |
Your coach reviews your training and gives you analysis and feedback on a weekly or daily basis, depending on your plan.
Triathlon Coaches: William Ritter, Brett Klesitz, Devin Johnson, Loni Grine
What every coaching plan includes
Every plan includes daily training sessions in TrainingPeaks, training zones, race strategy, and access to the FTR team chat and partners. The levels differ in how often you and your coach connect.
Bronze
Best for self-motivated athletes with a steady schedule
Silver
Best for athletes who want regular check-ins
Gold
Best for athletes chasing a big goal
Platinum
Best for athletes who want the full experience
| What’s Included | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Progress feedback | Monthly | Weekly | Daily | Daily |
| Plan adjustments | 1 per month | 2 per month | Unlimited | Unlimited |
| Race strategy | A race | A and B races | All races | All races |
| Technique analysis | 1 per year | Every 4 months | Unlimited | Unlimited |
| Email / text | 2 per month | Unlimited | Unlimited | Unlimited |
| Phone or video calls | 1 per quarter | 1 per month | Unlimited | Unlimited |
| In-person coaching | 10% off | 20% off | 40% off | 1 session per month |
| Performance testing | 10% off | 20% off | 40% off | 1 test per quarter |
| Camps & clinics | Discounted | Discounted | Discounted | Included when possible |
New to coaching? Click here to learn more.
Fuel like an athlete
We partner with Amy Goodson, MS, RD, CSSD, LD, a board-certified sports dietitian who has worked with the Dallas Cowboys, Texas Rangers, and countless endurance athletes. Amy’s team builds personalized nutrition plans around your training, schedule, and food preferences, and sessions may be covered by your insurance.
Services:
- Marathon training nutrition program
- One-on-one sports nutrition coaching and follow-ups
- Sports nutrition performance package
- Meal planning memberships
Hands-on coaching in Tyler, TX
Want someone watching your stroke, your pedal stroke, or your stride? Book an in-person swim, bike, or run session with an FTR coach. FTR-coached athletes save 20–40%.
Train on your own, with a plan built by our coaches
Not ready for one-on-one coaching? Our structured plans are delivered straight to TrainingPeaks within 24 hours of purchase.
- Tyler Rudolph 5K plan (Levels 1–3): 10 weeks, beginner-friendly. Free with code TYLERRUDOLPH.
- Rose City Triathlon plan: 10 weeks for first-time triathletes. Free with code RCT.
- 5K Intermediate plan: 8 weeks for runners logging 20–25 miles a week.
- Intermediate Marathon plan: builds from 25–30 to 45–50 miles a week.
Know your numbers
Lab-quality testing in Tyler, TX takes the guesswork out of training. Open to everyone, with discounts for FTR-coached athletes.
| Test | What it Tells You | Price |
|---|---|---|
| VO2 Max Testing | Your aerobic ceiling and personalized training zones (30 min, bike or run) | $150 |
| Lactate Testing | Your threshold and how your fitness is responding to training (60–90 min) | $150 |
| Resting Metabolic Rate | How many calories your body burns at rest, for smarter fueling (30 min) | $150 |
| Body Composition | Fat versus lean mass to track progress (15 min) | $25, free with any test above |
See exactly how you run
Fly Tri Racing is an official RunLab Pro account, so you can get filmed right here in Tyler, TX, with William leading the session. RunLab’s gait specialists then break down everything about the way you move.
Includes:
- Full-body structural, range-of-motion, strength, and running analysis
- A personal consult to review your findings with a RunLab gait specialist
- A 14-page Movement Analysis Profile showing where to focus on strength, mobility, and technique
Price: $199
Coaching for junior high and high school athletes
Cross country, track, and triathlon coaching for athletes in grades 7–12 who want to get faster, stay healthy, and maybe run at the next level. Our athletes have qualified for state, signed with college programs, and learned how to train smart for years to come.
- One-on-one youth coaching: personalized training through TrainingPeaks, year-round
- Off-Season Track & Summer XC Program: build endurance and speed before the season starts
- Camps: our annual XC Camp and Distance Track Camp in Tyler, TX
“Coach Ritter’s professional approach to communication and coaching thru her high-school running career has been top-notch.”
Jason K. | Parent
“FTR preps you like no one else. After struggling through 70.3 Waco I hired William Ritter and team and waltzed through 70.3 Galveston knocking 47 minutes of my time.”
Austen S. | North Richland Hills, TX
Not sure which option is right for you?
That’s what the discovery call is for. Tell us your goals and we’ll point you to the coaching, plan, or test that fits.